If you are not very familiar with SEO, it is unlikely that you would not have come across the term “link building”. Simply put, link building is about finding out ways and means by which other sites are able to link to your site. It is quite possible that you could have also come across various articles about the way in which you can go about getting into link building. It certainly continues to be quite relevant as far as your website SEO efforts are concerned. If you look around you will certainly come across quite a bit of information on the subject matter and you also could have heard about backlinking. In this article, we will try to provide a basic idea about link building and also about the various things that you should know about backlinking from the search engine optimization perspective. 

What Is Backlinking?

Backlinking is the link that one website gets from a website through a simple linking process. They are considered to be important because they can assist in improving the performance of a website. Also, when it comes to increasing traffic to the site, linking can aid in providing referral traffic. Is this traffic is coming from relevant and industry related authoritative sites, your site has the ability to be viewed as a much more valuable resource to readers. With so much information available on the web, one could get lost in a maze of unwanted information. Because of this, we are listing a few things that one should know about backlinking so you are able to get the best out of it any given point of time. 

They Play A Big Role In Influencing Search Ranking

There are some obvious reasons as to why backlinks are considered so important in today’s search engine optimization world. There is no doubt that quality backlinks can have positive effects on your business. It could lead to an improved online reputation and could also lead to better brand awareness. If you are looking to increase organic traffic from the linking site, this could be one of the best options. According to Google, backlinks do play a big role in improving the page ranking and it is more like a vote. Each time a site gets linked to your content, it means that they are giving a positive thumbs-up as far as the quality of the content.

Always Look For Contextual Link Building

Contextual backlinking is extremely important. You must ensure that the links are in line with the context of the content and should be vertically linked to the linking site. This would ensure that both the sites are extremely complementary to one another and it will make both domains very relevant. It will also ensure that the article that is linked makes sense to the landing page. 

Not All Backlinks Are The Same

There are many who could have spent a lot of effort, time, and money earning tons of backlinks, however, they might find that the expected results are not worthwhile. It would be naïve to believe that backlinking alone will take your website from one level of traffic to the next higher level. There are many other factors that play in to whether a backlink is of good quality or not. These include flow of trust, flow of citation, the spam score that your website is given, the domain authority and other such things. 


Apart from the above, there are a few more factors that one should know about backlinking so that you are able to take the best action and get the best result possible.